About Pink Wallet

"What if we had the Starbucks app, but for local businesses?"

Every year, people load billions of dollars onto Starbucks gift cards. That money is overwhelmingly redeemed through their app, which incentivizes regular deposits.

This is a massive advantage. This ensures repeat business, with a steady stream of revenue.

What can local businesses do to compete? Enter Pink Wallet.

Pink Wallet gives local LGBTQ+ and ally businesses the "app advantage", without having to do custom coding. It provides a platform for businesses to offer their own subscription services and promote them to the community.

Beyond subscriptions, Pink Wallet is a community hub for LGBTQ+ businesses and projects. Pink Wallet's mission is to keep more of our money in the local community. When more money is kept in the community, it is easier for new LGBTQ+ businesses to get started, while existing businesses receive sustainable monthly revenue.

I am excited to finally share Pink Wallet with you and I hope it is a useful tool for years to come!

- Joe (he/him)

A rounded rectangle with four pink bars, separated by white stripes. There is a second, solid pink rectangle offset in the background.

Pink Wallet

The Pink Wallet Promise

Pink Wallet is committed to ensuring every business or nonprofit on our platform is LGBTQ+ affirming and supports the community.

Supporting the LGBTQ+ community goes beyond hanging a Progress or Pride flag in your window. It means treating LGBTQ+ people with dignity. To that end, Pink Wallet ensures all listed businesses and organizations meet the following criteria:

  • Any restrooms available to clients, customers, or the general public are accessible to all. Restrooms are signed as gender neutral, or there is a sign stating people can use the restroom in which they are most comfortable.
  • Pronoun sharing is respected and encouraged.
  • All hairstyles, piercings, earrings, tattoos, and painted nails are welcome.
  • All services are provided to everyone regardless of race, gender, religion, disability, or relationship status.

We ask every business and organization to confirm that all of the above is true. If you discover a business or organization on Pink Wallet that does not meet these criteria, please bring it to our attention by emailing support@pinkwallet.app.