Small Business Saturday 2025

November 29, 2025

This year has been rough for small businesses across the country. That is especially true for queer-owned businesses.

Shops are seeing less foot traffic. People are spending less due to inflation and tariffs. LGBTQ+ bars and third places are also at risk.

Pink Wallet exists to support the queer + ally business community in West Michigan. We do this through listing events and businesses, as well as offering exclusive discounts when you buy a membership.

We were preparing to offer a Small Business Saturday discount on Pink Wallet memberships. But given the sudden closure of General Wood Shop, we are going to do something different.

Now through December 7th, spend $25 or more at any local LGBTQ+ business and receive a free six month Pink Wallet membership. This membership gives you access to discounts at 11 local LGBTQ+ and ally owned businesses.

Pink Wallet exclusive offers include the following:

  • $1 off drinks at Lotus Brew
  • 10% off haircuts at Punch Up Barbershop
  • $5 bonus credit at The Bluestocking Bookshop

To claim your discounted membership, do the following:

  • create a free trial Pink Wallet account
  • screenshot or take photos of your receipts and send them to support@pinkwallet.app
  • we'll verify your purchase and activate your six-month membership

Thank you for supporting our local queer businesses!

(Mutual aid for GWS employees and contributions towards Lotus Brew’s Support The Shop fund also count towards spending.)